New Opportunities for Brand Positioning


There are thousands of unique market niches that can be associated with the brand of a product or service. Conventional consumer insight does not take advantage of many of these available niches since it does not do an extensive enough market analysis. At the California Business Innovation Group we use the Transversal Consumer Insight™ along with other noninvasive techniques, which help us enter the mind of the consumer and find associations already established in him. We then use these associations to uncover market niches and link our client’s brand to newly discovered business opportunities.