Search and Evaluation of New Market Opportunities


There are several empty spaces in the market that a company, from a competitive perspective, cannot either locate or determine. It is not enough to know where to look for this empty spaces, it is also necessary to know how to look for them and what these spaces are like. Our methodology identifies hidden business opportunities in the market through a rigorous vertical analysis of the industry and other techniques that are part of our innovation method, as for instance the Transversal Consumer Insight™, which we use to validate hypotheses of new business ideas that our clients want to develop.